The core of industrial design can be described as solving problems and responding to the needs of humans. Traditionally, this response has taken form in physical products that have evolved over time to meet the needs of their users. In recent years, however, the role of industrial design has expanded to not only respond to problems through product design, but also respond through the design of services, organizations, interventions, facilitations, and dialogue. Understanding the needs of users through human-centered design research is the key to generating effective outcomes, regardless of what forms they take.
My role as a designer is to work alongside clients to discover the needs and opportunities that they may inherently know or feel, but are not consciously aware of. I synthesize this data by mapping out observations and identifying patterns, and present these discoveries to clients in visual and participatory ways that spark thought and dialogue. In this way, we work together to uncover the opportunities in which design can respond to the needs of the clients or users.
Armed with the knowledge and understanding acquired through active research, I can then use various design methods to develop approaches that address the issues in ways that most people don't typically imagine. By further refining these concepts through prototyping and iteration, outcomes are generated in various forms, including strategic goals, actionable ideas, and comprehensive plans.